Oakley wanted a partner to help execute their BEYOND REASON Campaign launch event at the Oakley NYC SoHo store. We helped design, build and lead the event – leading a live twitter hashtag event and completely recreating the space.

The evening’s event at the Oakley SoHo store featured 2008 Olympic gold medalist decathlete Bryan Clay and prominent artist Natalie Frank premiering a specially-commissioned BEYOND REASON art piece to showcase creatively how elite athletes approach their performance through a distinct, personal lens.

Agency: Burson-Marsteller