Freckle Face, a new children’s boutique clothing store in Milwaukee was in need of a brand identity and ongoing creative support for store collateral and marketing materials. After I met the owner Deanna Boettcher, I knew I wanted to help bring her concept to life.

Over the course of 5 years, I created the brand identity, produced various marketing materials, redesigned the website and built in-store (and street) displays to help attract walking traffic.