Burson-Marsteller and POLITICO led an open discussion titled, “Creativity on the Stump: Communications and American Presidential Politics,” at the Cannes Lions International Festival of Creativity in France.

The panel focused on how radical changes in communications – in advertising, in all forms of media including the impact of social, in data analytics and in the popular culture – are shaping this campaign and what to expect going forward. We created print and digital materials to help promote and drive attendance for the event.