Stand Proud Watercolor

ActionNYC launched as a program that helps immigrant New Yorkers obtain free, safe, immigration legal assistance in their community and in their language.

The campaign featured artist watercolors for the effort that depicted the emotional journey.

Final assets included various placements produced in the six most commonly spoken languages in the New York metro area, according to census data. This allowed us to target key audiences in their neighborhoods, in their native languages, to further extend a feeling of personal connection and safety.