To awaken the demand to visit Mazatlán and its surrounding towns, I developed a multimedia campaign focused on spotlighting experiences. Targeting adventure and fearless explorers, the campaign was tailor made to introduce this forgotten destination to a new audience across owned, earned and paid channels.
Recognized for its enchanting mix of beautiful sandy beaches, captivating centuries-old rich culture, and abundant nightlife, Mazatlán had undergone a renaissance focused on rebuilding and revitalizing the city’s infrastructure and core tourist attractions. The creative focused on capturing unique scenes and moments to be found across the city.
Along with finished creative campaign materials for immediate distribution, the deliverables included an online database featuring a searchable library of new original photo and video assets for future use across participating partner channels.
A brand new website presenting original ‘Souvenir Stories’ was launched – including a sweepstakes encouraging user generated content submissions. The new site also included content updates to an existing database of activities, destinations and lodging recommendations.